Tuesday, 14 August 2012

Missing the point

Saw an article today on Mashable about Google running a newspaper ad to promote online search advertising. Comical from several angles & perspectives. But most comical were the comments.

What slays me is that all the print vs digital arguing that goes on still completely misses the point of marketing!

It all has a value & purpose - but most of the 'copy' being used is crap & doesn't connect to the customer. A vehicle is nothing more than a vehicle - if it gets you from A to B it works. Some have more style and flare than others some run smoother than others. But no matter what the vehicle is, if it's got no gas it's useless.

An effective ad campaign that reaches the same sets of eyeballs repeatedly will work far more effectively even if only reaching a few people than an ineffective ad campaign that reaches millions only once each. And copy to marketing is like gas to a car.

Marketing 101 for those of you who seem to have forgotten or perhaps never knew. Love how everyone these days is an expert. Lol
Sent from my BlackBerry :)